Alumni of ProVeg Incubator, the leading global incubator for producers of plant-based and cultivated food products.
Top managers of Partner-M, the largest Russian food ingredients producer.
Founders of Greenwise, one of the very first plant-based meat companies in Russia.






ProVeg International is an international non-profit organization dedicated to transforming the global food system by replacing traditional animal products with plant-based and cultivated alternatives.
The main goal of ProVeg International is to reduce the production and consumption of animal products by 50% globally by 2040.
ProVeg International works with:
- international organizations
- government bodies
- food manufacturers
- investors
- mass media
- the general public
To bring together manufacturers and developers of alternative food products to achieve and protect common interests
Support alternative food entrepreneurs to accelerate their development
Participate in the development of legislation for better legal regulation of the innovative food industry
Promote products and technologies of participants to increase the demand for alternative food products
Assistance to the members of the association in promoting their products on the market
Participation on behalf of the members of the association at conferences, seminars, exhibitions and other specialized public events
Interaction with public authorities as members of the commission(s) and experts on the regulation of alternative foods
Representation of Association's members interests in interaction with retail chains to establish mutually beneficial and long-term relationships, as well as expand sales markets and develop the industry
Protection of the rights and representation of interests of all its members within the competence of the association
Organization of events for the development of the market of alternative food products
Assistance and guidance in fundraising
Mentorship from experienced professionals in the production of alternative food products (plant-based, cultivated and hybrid)
Consultations (how to interact with retail? what logistics features to take into account? where to find competent specialists?)
Fresh marketing data on the state of the market and its segments (research, reports, analytics)
Participation in specialized events under the united brand of the Association
Professional assistance in the development of product (s) and recommendations for their improvement
Help and support in solving legal issues of your business
Access to the database of professionals (buyers, raw materials suppliers etc.)
Manufacturers of food products that do not contain ingredients of animal origin or Manufacturers of plant-based functional food ingredients
Manufactures of alternative food products who want to concentrate their activities on developing Russian and CIS markets
Developers of cultivated or hybrid foods
Mandatory selection criteria for producers (does not apply to developers of cultivated food):
- Your products are already being sold on the market
- You conduct your main activity in Russia and the CIS
In 2021, AAFPP will open the first Russian and the CIS startup incubator for foodtech companies which produce or develop alternatives to foods of animal origin. AAFPP will be directly contributing to startups' development
With the help of professional and knowledgeable mentors, during the 4 modules program, you will:
As a final part of the Incubation program, you will prepare a pitch deck and make a presentation in front of investors panel
elaborate your business idea and the concept of your project, enhance your mission/vision and positioning
get insights in technological, legal, marketing and business development & financial matters
meet leaders of food industries, potential buyers, branding & marketing professionals
Advising members of the association on marketing, sales and technological aspects of the production of alternative food products
Association partners are companies and organizations that share the goals and values of the association, as well as whose activities are aimed at developing the market of alternative food products.
