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We are a non-profit organization that brings together manufacturers and developers of alternatives to animal products.

Founders
Leaders

Alumni of ProVeg Incubator, the leading global incubator for producers of plant-based and cultivated food products.

Professionals

Top managers of Partner-M, the largest Russian food ingredients producer.

Visioners

Founders of Greenwise, one of the very first plant-based meat companies in Russia.

Tim Ponomarev
Julia Marsel
Артём Пономарёв
Юлия Марсель
ProVeg

ProVeg International is an international non-profit organization dedicated to transforming the global food system by replacing traditional animal products with plant-based and cultivated alternatives.

The main goal of ProVeg International is to reduce the production and consumption of animal products by 50% globally by 2040.

ProVeg International works with:

  • international organizations
  • government bodies
  • food manufacturers
  • investors
  • mass media
  • the general public
Association goals
To bring together
To support
To participate
To promote

To bring together manufacturers and developers of alternative food products to achieve and protect common interests

Support alternative food entrepreneurs to accelerate their development

Participate in the development of legislation for better legal regulation of the innovative food industry

Promote products and technologies of participants to increase the demand for alternative food products

Activities
Assistance

Assistance to the members of the association in promoting their products on the market

Participation

Participation on behalf of the members of the association at conferences, seminars, exhibitions and other specialized public events

Interaction

Interaction with public authorities as members of the commission(s) and experts on the regulation of alternative foods

Representation

Representation of Association's members interests in interaction with retail chains to establish mutually beneficial and long-term relationships, as well as expand sales markets and develop the industry

Protection

Protection of the rights and representation of interests of all its members within the competence of the association

Organization

Organization of events for the development of the market of alternative food products

Assistance

Assistance and guidance in fundraising

What do we offer

Mentorship from experienced professionals in the production of alternative food products (plant-based, cultivated and hybrid)

Consultations (how to interact with retail? what logistics features to take into account? where to find competent specialists?)

Fresh marketing data on the state of the market and its segments (research, reports, analytics)

Participation in specialized events under the united brand of the Association

Professional assistance in the development of product (s) and recommendations for their improvement

Help and support in solving legal issues of your business

Access to the database of professionals (buyers, raw materials suppliers etc.)

Who can apply
Russian manufacturer
Foreign manufacturer
Developer

Manufacturers of food products that do not contain ingredients of animal origin or Manufacturers of plant-based functional food ingredients

Manufactures of alternative food products who want to concentrate their activities on developing Russian and CIS markets

Developers of cultivated or hybrid foods

Mandatory selection criteria for producers (does not apply to developers of cultivated food):

  • Your products are already being sold on the market
  • You conduct your main activity in Russia and the CIS
Startup Incubator

In 2021, AAFPP will open the first Russian and the CIS startup incubator for foodtech companies which produce or develop alternatives to foods of animal origin. AAFPP will be directly contributing to startups' development

With the help of professional and knowledgeable mentors, during the 4 modules program, you will:

As a final part of the Incubation program, you will prepare a pitch deck and make a presentation in front of investors panel

elaborate your business idea and the concept of your project, enhance your mission/vision and positioning

get insights in technological, legal, marketing and business development & financial matters

meet leaders of food industries, potential buyers, branding & marketing professionals

Advising

Advising members of the association on marketing, sales and technological aspects of the production of alternative food products

Association partners are companies and organizations that share the goals and values of the association, as well as whose activities are aimed at developing the market of alternative food products.

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